Just Call Me Professor

Tonight I am becoming a college professor. That is right folks, yours truly is co-teaching an advertising class tonight. Please stop laughing. The class tonight is focused around media so I am going in to talk about what a media buyer really does. No text book, just the cold, hard truth.

Here is rundown of what I will be talking about tonight:

• Budgeting
• Planning
• Negotiating
• Print and Outdoor placement
  
• Daypart strategy
• Nielsen and Arbitron ratings
• Cost per point, reach and frequency
• Sweeps
  
• Premier week results (what network and shows won the week!)

That is very brief, but it will probably take me about one hour. I'm so excited to show them all the numbers I get to play with and the math that goes along with my job. WOOHOO! Seriously, I love that part of my job. I'm a math nerd.

This should be pretty painless unlike the flu shot I just got....ouch.