Yesterday, as you know from my Olympic trivia win, we had our monthly staff meeting. What I didn't tell you was that I cried during our staff meeting. I don't think anyone noticed, but it is true. I had real tears running down my face. Why you ask? This is why....
http://www.youtube.com/watch?v=_ODC5e3AEa8
It completely tore my heart out! All I could do was think of my dear, sweet Bailey dog not having a home. It is such a crime! Pedigree had such a response from this ad they had to make a new one to lift viewer's spirits and let them know that Echo was OK. This will make you feel better...
http://www.youtube.com/watch?v=nH3pA29MG5k
The agency that does brand planning for Pedigree has won a lot of awards for their branding campaigns. Our brand planners recently went to a conference in Miami. They gave us a report on what happened while they were there yesterday and they showed us those two spots as examples. I started tearing up telling Kody about it last night. He laughed at me. I'm such a nerd.
3AM Update: Bailey slept through the night last night. No wake up call for me! She got a good walk in last evening so I think I wore her out a little bit. Hopefully this will be a trend.
Cheaters Cheaters are no fun...
http://www.foxnews.com/story/0,2933,407803,00.html
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